With Bali, everything about you would, by default, be private. If you wanted it to remain so, fine. But you'd also have the choice to tell Facebook, Google, and other online firms that "you can track me and sell ads to me but only if I get a piece of the action."In short, you'd get paid to use the internet.
I am sure of this, though: If a single company is destined to dominate the future of the web, I'd damn sight rather it be Microsoft than Facebook.