An Australian cosmetic physician’s group are investigating what inspires women to permanently remove all their pubic hair. The procedure is done using a laser to strip away every genital hair and is gaining in popularity every month. It’s called a “permanent Brazilian.”

The all-off trend has been common practice since the 1990s and is now broadly requested by women of all ages, but very few social science studies have been concerned with the practice.

The study aims to determine the reasons that drive women to permanently remove genital hair using the Brazilian method. They are looking for 100 volunteers in Sydney to fill out an online survey which asks questions like whether they feel sexier, feel cleaner or experience greater sexual pleasure without pubic hair.

I guess I can understand why someone would shave it all off but something inside me nudges me to say I’d be unwilling to do anything that would turn me into a pre-pubescent woman permanently. There might come a time when I’d like to cover the hoo hoo with some fur.