Mike Macgirvin
Diary and Other Rantings
   
Monday, Oct 13 2008, 11:51 pm
Jan 25, 2006
Post closeout sale
This week I'm peddling store fixtures and any merchandise I had left. It wasn't much, but it's still way too much to store at the house. Sorting into piles. Keep this. Throw this out. Sell this to some other music store. And the final scary category (quite large) - who can I find to take this away?

Anybody need bookshelves? A desk? A Crate half stack?

 
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Jan 22, 2006
Another chapter comes to a close.
The random CD player has been dishing out some psychedalia this morning. Sergeant Pepper. Janis Joplin. Jimi Hendrix. An era gone by. Good backdrop for closing day.  
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Jan 16, 2006
Closing date
I'm now looking at next weekend as the last day for the business. The 21st to be exact. That will give me a little over a week after that to empty out the store fixtures and clean it all up.

Might work out about right. I find it amazing that people are still buying stuff. There's not much left to buy. But they're getting desperate. They feel that they have to buy something. OK. How about a broken guitar strap? One dollar. Need a flute case? They don't have a flute. But they buy the case anyway because it's cheap.

I've really started getting disgusted at all this. If these folks had all been here a month ago I wouldn't be closing this business down. But they're mindless robots, driven by cheap stuff. They aren't customers. Right now I'm beating Internet prices. I'm beating everybody's prices. Hence I've got a full house of mindless shopping automatons buying junk for pennies on the dollar. If I was still trying to make a buck, the store wouldn't have a soul in it.

I've had several real honest to goodness loyal customers stop by in the last couple of weeks as well. Chat about the old days and I try and let them know the closest places to buy the things that they'll be needing. Some of them I'm really going to miss.

Comments:

Marie & Family
February 28, 2006 01:40
Marie & Family
Hello, Mike, I was so sad when I saw your sign that you were closing in December that I didn't have the heart to come in and say, "Good-bye." Our family wanted to purchase items from you at full price to help you stay in business whenever we could. In the past, we have purchased a violin chin rest; mallets for a marimba(I was substituting and wanted to teach the children how to play the instrument, Aug. 2005); guitar case; music stand; bassoon reeds; and trumpet lip(I don't know the proper name). Most of these items were for my two daughters.

Since I happened to find your web site(Sonica Music was closed), I would like to take this opportunity to say, "Good-bye!" and to express our appreciation. I certainly could not do it in person! So many of us miss your music store. Your store was attractively displayed and it was well-stocked. Whenever I came in with one of my children or by themselves, you always had what we needed. We thank you for being so helpful. You always wanted what was appropriate for your customers. Our family appreciated your sincerity. It was a great loss to our community that you had to close your store. My family and I wish you and your family well in whatever your plans may be for the future.


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Jan 13, 2006
Why is that guy holding his guitar upside down?

So I open the city's weekly newspaper this morning, and there I am playing guitar on the front page. Wow. Big news I guess that the old music store on Castro Street is closing. The reporter repeated everything I said in confidence. Never trust a darn reporter. But still, it was a nice piece and gave a historical perspective.

If you want to know why the store is closing, you can pretty much find out why by reading these archives.  

The selection is getting real thin now. Don't think I have any more book 1 of anything (always the first to go). Lots of Volume 2's and 3's.  Vast expanse of display case is empty now. Those have to go as well. Only a couple more weeks to go.

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Jan 08, 2006
A picture is worth...
...a thousand words



guitarwall2.jpg


guitarwall3.jpg

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Jan 01, 2006
Vulture economy, cont.
Suppose I should close out the year with a report on the state of the music store. The decision to close turns out to be the best thing I've ever done - to boost sales. Go figure.

In a little over a week, I've turned in record sales highs most every day. I've got two! acoustic guitars left. One is left handed. The rest are gone. A few electrics left. Zero band instruments. OK, one tenor sax. The shop is looking bare. I thought I had about four or five months of inventory and would be stuck with tons of stuff at the end. Instead I might run out of stuff to sell before January is out. Folks are grabbing up stuff that has been sitting here for years. No questions asked. The yellow clarinet. The bugle. The timbales. The orange Gretsch. All the inventory that I was starting to think of as store fixtures than sale items. Stuff I've marked down to nosebleed prices so many times that they look like price tag pin-cushions.

Wish I could've had sales like this when I was making a few cents profit. With all the money I've wasted on advertising, it's also curious that people are mobbing the store from almost the entire south bay. Lined up outside the door. Nobody has heard of the place, nobody has seen my advertisements, but they have all found out in less than a week that a music store is closing down.

I've learned more about retail in the last week than I did in the last four years when I was actually practicing it.

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Death is life's way of telling you you've been fired.
-- R. Geis