Mike Macgirvin
Diary and Other Rantings
Beyond Silicon Valley
   
Wednesday, Jul 09 2008, 01:11 pm
Nov 23, 2002
Found out what happened to the cheap guitars.

Found out what happened to the cheap guitars. Received a letter that they won't ship until I reveal my books to this company and sign away part of my store as collateral for future credits. I didn't ask for credit. I just want a bunch of cheap guitars and have a check or VISA card to pay for it. I'm not signing my store away. This company was claiming to be anti-cartel. But they play cartel games. Hmmm. Time to switch to plan 'B'. These distributors are starting to get nervous about me, because I have no brand loyalty. Too bad. They're missing the point. The guy/gal on the street isn't their customer. I am. And most of them do the same things that Microsoft was convicted of. We'll sell you two of these guitars, but you have to buy 6 of these also. And you have to spend XX thousand dollars or we won't sell to you at all. Maybe ve von't anyway unless you sign zee papers. If I treated my customers like that I soon wouldn't have any.

That aside, I look around the store and there's some cool stuff. Everywhere. I want one of those, and those, and one of those... Contrast that to a year ago when it was more of hmmm, how am I gonna' sell this stuff? There wasn't much that a serious musician ever wanted. Sold a multi-effects board yesterday, first one. Got 'em three days back. It's five hundred bucks, but the serious guitarist has to have one. I know that.

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