Was just going through some of the top rated 'blogs' in the world. This was a fascinating eye-opener. The top rated blogs are all about telling people how to write top rated blogs.

I'm deliberately overlooking sites such as boingboing and laughing squid, as these aren't really personal blogs per se, but rather content compilations assembled by teams of writers. As far as personal blogs, the most prominent content featured amongst the market leaders is about blogging itself.

So if you design a site that tells folks how to use wordpress or blogger, you too could be a blogging superstar. 

Marshall McLuhan would be proud.