I find it extremely amusing that all the fast food joints copy each other to try and gain a 1% market share advantage over the other guy. Why not do something different? I'm referring of course to the breakfast menu.

You can buy a cup of coffee at 7 in the evening. You can buy a double cheeseburger at 5AM. You can buy  a milk shake in Fargo in the dead of winter.

Why then can't you buy a sandwich with egg on it at 10:31?